Senior Brand Manager - POM Wonderful
Company: The Wonderful Company LLC
Location: Los Angeles
Posted on: May 6, 2024
Job Description:
POM Wonderful - Los Angeles, CA - Brand marketing - Associate -
Full-time - Job ID: REF2608Z POM Wonderful, the Antioxidant
Superpower, is seeking to add a dynamic Senior Brand Manager ready
to flex their marketing superpowers. POM is a part of a privately
held $5 billion consumer product company and is the #1 supplier of
pomegranates in the U.S. Currently celebrating our 20th
anniversary, making pomegranates and their health benefits more
widely known. This role will help tell this story, by playing an
integral role in the development and implementation of marketing
plans that drive corporate volume and profitability objectives. The
Senior Brand Manager will work with cross functional groups
including agency, PR, legal, operations, sales, and insights among
others to develop and execute marketing plans, stay abreast of
category and consumer trends, and identify new opportunities for
rapid expansion and profitable growth.Reporting to our Director of
Marketing this role will be based at our HQ Office in Los Angeles,
on a hybrid schedule with 3 days per week in the office. This role
will also require the ability to travel to trade shows and the
Central Valley as needed (up to 10%).Job Description
- Define the strategic direction for the iconic POM Wonderful
brand and own major components of the brand planning process and
marketing budget
- Manage the brand's innovation pipeline with cross-functional
partners to develop and commercialize pomegranate-based products
(e.g., beverages, functional products, and other innovation
opportunities as needed), new packaging solutions, and untapped
distribution opportunities
- Drive cross-functional organization, planning, and execution of
marketing programs (consumer and trade) to drive profitability
objectives
- Use available data sources (including syndicated data) to
monitor and report state of business including distribution, brand
share, promotional effectiveness, and category trends
- Work with Wonderful's in-house creative agency to define
creative, media, and PR strategies, providing direction for our
marketing/creative campaigns
- Provide thought leadership in developing practical solutions to
complex quantitative and qualitative problems
- Interface directly with company leadership and present
marketing recommendations and plans to senior management as well as
cross-functional teamsQualifications
- Prior work experience in food and/or beverage industry or a CPG
field preferred
- 7+ years of relevant experience and MBA preferred, not
required
- Strong innovative mindset with proven track record of
commercialization in CPG industry
- Excellent project & people management skills and the ability to
multi-task in a fast-paced environment
- Keen analytical, strategic, and creative problem-solving
abilities - utilizing data to identify unique and powerful
insights
- Strong communication and presentation skills; ready to present
in both formal and informal settings with the use of PowerPoint and
other tools
- Ability to effectively develop marketing creative briefs and
articulate creative feedback to develop powerful marketing
campaigns
- Delivers results in the entrepreneurial spirit of being bold
and nimble, orients toward innovative and efficient outcomes
- Partners and collaborates with others across the organization;
demonstrates inclusivity and exemplifies the One Wonderful
culture
- Self-driven to achieve goals. High energy level is essential.
Strong, dedicated work ethic and not afraid to take a stand
- Experience in international markets and/or functional
ingredient marketing a plusPay Range: $160,000 - $170,000 andmay
include a discretionary bonus. Final compensation will be dependent
upon skills & experience.Additional Information
- Competitive benefits package including Medical (including 24/7
online access to a physician), Vision, Dental and 401k with match
eligibility
- Opportunities for development and internal mobility
- Manager and leadership training, biweekly L&OD webinars,
and eLearning offerings
- Companywide problem solving and continuous improvement
training
- Wonderful Giving (wonderfulgiving.com ) - allowing you to
donate company money to a cause of your choice
- Company prioritizes wellness through its Wonderful NOW (Nourish
Our Wellness) initiative, which provides a robust suite of wellness
offerings such as access to mental health resources and life
coaching, employee community groups, cash rewards for healthy
habits, and on-demand fitness videosPOM Wonderful is the largest
grower and producer of fresh pomegranates and pomegranate juice in
the United States as well as the worldwide leader in fresh
California pomegranates and pomegranate-based products including
our 100% pomegranate juices, healthy juice blends and teas. We
grow, handpick and juice our own pomegranates to ensure the highest
quality.POM Wonderful is part of The Wonderful Company, a privately
held $5 billion company, which also has other No. 1 brands such as
Wonderful - Pistachios, FIJI - Water, Wonderful - Halos -, JUSTIN -
Wine, and Teleflora -. To learn more about The Wonderful Company,
visit www.wonderful.com , or follow us on Facebook , Twitter and
Instagram . To view the current Corporate Social Responsibility
report, visit www.wonderful.com/csr .The Wonderful Company is proud
to be an Equal Opportunity employer. We do not discriminate based
upon race, religion, color, national origin, sex, sexual
orientation, gender, gender identity, gender expression,
transgender status, sexual stereotypes, age, status as a protected
veteran, status as an individual with a disability, or other
applicable legally protected characteristics.If you feel like you
are a great fit for: Senior Brand Manager - POM Wonderful Submit
your email address and stay up to date on job alerts and other
Wonderful career opportunities.Interested in becoming part of
Wonderful one day? Join today to start receiving exciting updates
about our company, our employees, and our culture.
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Keywords: The Wonderful Company LLC, Baldwin Park , Senior Brand Manager - POM Wonderful, Executive , Los Angeles, California
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